By Timothy Albrite
For years, Kenyan automotive businesses and vehicle owners have relied heavily on spare parts and automotive products from China, Taiwan, India, Japan, and even the United Arab Emirates.
These markets have provided a consistent supply of products, helping to sustain Kenya’s growing vehicle fleet.
But here’s the question: in focusing so heavily on Asia, have we overlooked another automotive powerhouse, Italy?
Automotive products made in Italy, have long enjoyed a global reputation for superior craftsmanship, innovation, and attention to detail. Italy’s robust aftermarket sector supports not only European vehicles but also offers solutions applicable across global car models.
ITA- Italian Trade Agency is the governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.
With over 70 offices worldwide , ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses helping them connect and build relationships with local businesses in each country. ITA organizes and collaborates with different entities to organize Initiatives such as Autopromotec.
Autopromotec 2025
Thanks to the Italian Trade Agency, ITA Nairobi, Autonews Magazine is attending the 30th edition of Autopromotec: Autopromotec 2025, a premier automotive aftermarket exhibition in Bologna, Italy from May 21–24, 2025.
In this edition ITA Nairobi sponsored 6 (six) delegates to attend the Autopromotec trade fair in Italy. During the event, the delegates engaged in B2B meetings with potential suppliers and business partners, aiming to form partnerships that will enable Kenyan businesses and consumers to benefit from Italian expertise, high-quality automotive parts and related services.
Businesses in kenya that are looking for italian partners can contact Italian Trade Agency Nairobi office – nairobi@ice.it
Autopromotec is a complete snapshot of the future of vehicle maintenance, repair, and technology. Here’s a full list of the categories on display:
- Spare Parts & Components – OEM and aftermarket parts for cars, trucks, and motorcycles.
- Workshop Equipment – Lifts, tire changers, wheel balancers, alignment systems.
- Tools & Diagnostics – Diagnostic scanners, electronic systems, ADAS calibration tools.
- Tires & Rims – Tires for all vehicle types, rim technology, balancing innovations.
- Lubricants & Fluids – Engine oils, brake fluids, coolants, and additives.
- Car Care & Cleaning Products – Detailing equipment, polishes, eco-friendly detergents.
- Bodywork Equipment – Spray booths, welding equipment, collision repair tools.
- Electronics & Battery Technology – EV charging systems, lithium batteries, sensors.
- Fuel Systems & Engines – Injection systems, fuel pumps, engine tuning tools.
- Industrial & Heavy-Duty Equipment – For buses, trucks, and off-road vehicles.
- Garage Management Software & IT Solutions – Fleet management, CRM, parts inventory software.
- Training & Technical Information – Courses, manuals, and professional certifications.
- Sustainable Mobility & Green Tech – EV parts, hydrogen tech, emissions reduction tools.
- 3D Printing & Customization – Rapid prototyping, 3D-printed car parts, bespoke solutions.
- Accessories & Styling Products – Seat covers, lighting kits, and in-car tech.
Why Kenya Should Start Looking to Italy
The market in Kenya is maturing. As vehicle technology becomes more sophisticated especially with the rise of electric and hybrid cars there’s growing demand for quality parts, smart diagnostic systems, and eco-friendly garage solutions.
Italian companies like Giuliano Automotive, known for high-end tire service machines, and Kimicar, specialists in sustainable car care chemicals, are leading this wave.
These are products built not just for the present, but for the future of vehicle service.
Yet, many of these brands are not yet present in Kenya’s supply chain. That’s the gap Autonews aims to close.
Autonews Magazine is committed to bringing you firsthand updates, product features, and direct contacts with Italian manufacturers. Whether you’re a garage owner, parts distributor, fleet manager, or car enthusiast, our coverage will give you insight into what Italian excellence can bring to your business.
For businesses in Kenya keen about the quality of automotive products, it might just be the time to look at Italy.
Contact the Italian Trade Agency, ITA Nairobi on – nairobi@ice.it
Stay tuned for exclusive insights from Autopromotec.